Showman Debut


(Fender brochure). Fender made a big marketing splash with the introduction of its new model, the Showman, as featured in excerpts from the 1960 brochure/ad shown here. “Piggyback,” “projector ring,” “tilt-back legs” and “mounting plates” are each illustrated and explained. The Showman was essentially a Twin Amp chassis arranged with a heavy-duty speaker in the dual-cabinet mode, one cab each for chassis and speaker. The Showman head was matched with a 12” or 15” JBL speaker mounted on a double baffle by means of a “projector ring,” later known as a “tone ring.”

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